The AVA Foundation is delighted to announce that Yoav Tchelet has joined the Foundation as the Lead Growth Contributor. Yoav is a growth and transformation expert with over 20 years’ experience in building and scaling startups, scale-ups, and global brands.

Initially beginning his career as a software developer, Yoav found his niche in growth and strategy, and has since generated over $2 billion in revenue for clients across AI, SaaS, and web3 sectors.

Yoav has over nine years’ experience in the web3 space, holding leadership, advisory, and board positions, including as Head of Performance Marketing at SuperRare Labs, Advisor at Kokomo Games, and most recently as the VP Growth & GM of Sotheby’s web3 initiatives.

Prior to embarking on his web3 journey, Yoav worked with the likes of Ford, Bayer, Johnson & Johnson, Avis Budget Group, Nestlé, HSBC, Kellogg’s, Unilever, and Facebook, helping them execute integrated digital transformation projects and innovative technology initiatives.

Additionally, Yoav has published several business books that detail strategies related to growth, technology, and digital transformation. He also frequently publishes articles discussing these topics on Medium.

Yoav’s expertise will guide the AVA Foundation into the next phase of growth, with his involvement spanning all facets of the AVA ecosystem—from strategy to user acquisition to partnerships to tokenomics—across the existing AVA Smart Program, AVA token, and Travel Tiger NFTs, as well as new initiatives like revamping the proof-of-travel passport and stamps and introducing on-chain reviews.

As Yoav becomes a key figure within the Foundation, expect to see him interacting in our Telegram group, posting insights on X, and answering questions on AMAs, Spaces, podcasts, and interviews.

The Foundation is excited to welcome Yoav to the team and looks forward to achieving many milestones together in our mission to create a self-sufficient blockchain-based loyalty ecosystem utilising AVA.

Get to know Yoav better at https://www.yoavtchelet.com/.

About AVA Foundation

The AVA Foundation’s overarching mission is to create a decentralised and self-sufficient blockchain-based loyalty ecosystem with AVA at its core. The AVA token functions as the key to accessing web3 loyalty programs and provides perks to end users, such as AVA payment discounts, AVA loyalty rewards, gated access benefits, and more. AVA tokenises the concept of loyalty reward programs using blockchain technology, bringing web3 to traditional loyalty models.